GREENHAUS Brochure Design
The Project: In collaboration with a design cohort, this project focused on developing a cohesive two-part brochure system to guide and inform museum visitors. We aimed to create a functional toolkit that simplified the visitor journey while maintaining a sophisticated, nature-inspired aesthetic that felt consistent with the museum's mission.
The Collaborative Process: This project was a lesson in cross-functional alignment. Our team worked together to define a shared visual language, ensuring that the informational guide and the navigation map felt like part of the same family. By holding regular peer critiques and "design sprints," we synthesized diverse creative perspectives into a unified brand voice. I specifically focused on bridging the gap between the complex museum data and the final layout, ensuring our collective vision met the high standards of the institution's brand book.
The Systems
Informational Guide: A collaborative resource detailing exhibits and programming, built for high readability and public engagement.
Navigation Map: A functional, scaled layout developed to help visitors move through the physical space intuitively.
Key Team Contributions
Integrated Visual Language: We co-developed a system of custom iconography and typography that unified the distinct formats.
Collective Information Architecture: The team structured dense educational content into a clear, scannable hierarchy to improve accessibility for all visitors.
Spatial Logic & Wayfinding: Through iterative testing, we translated complex physical dimensions into a simplified 2D map to optimize visitor flow.
Takeaways & Lessons Learned
The Power of Shared Ownership: A project’s success is amplified when a team is aligned on the end-goal. We learned how to merge individual design styles into a seamless brand experience.
Systems Thinking: Maintaining visual cohesion across multiple touchpoints requires constant communication and a commitment to the team's established design standards.
Feedback Loops: Our process proved that the most "user-friendly" solutions come from a cycle of drafting, peer feedback, and collective refinement.
Technical Toolkit
Collaborative Design • Systems Thinking • Wayfinding & Map Design • Information Architecture • Peer Critique & Iteration
