THE BEEHIVE
Brand Identity / Visual Design
Created a vibrant, playful brand for The Beehive, a San Francisco cocktail bar. Developed a custom logo, bold color palette, and marketing assets applied across signage, cups, tote bags, and business cards, capturing the bar’s eclectic charm and energetic atmosphere.
Skills: Brand identity design, Logo development
Logo & Visuals: Modern, playful, and bold to capture the bar’s lively spirit.
Takeaways: The resulting identity is cohesive, dynamic, and memorable, effectively communicating The Beehive’s unique personality and creating a strong, engaging brand presence.
Logo Development
Over 40 logotypes were initially sketched. From there, 15 were refined into cleaner sketches, and 3 were identified as finalists.
