THE BEEHIVE ~ BRAND IDENTITY
Crafted a vibrant brand identity for The Beehive, a buzzing San Francisco cocktail bar. Designed a custom logo and seamlessly integrated it into signage, attire, cups, and tote bags. Capturing the bar’s eclectic charm and lively spirit.
PROCESS
For The Beehive brand identity, I focused on capturing the bar’s eclectic and lively atmosphere through bold visuals and playful design elements. I developed a cohesive brand system, including a modern logo, color palette, and marketing assets, all inspired by the vibrancy of the cocktail culture. The result is a dynamic and memorable identity that reflects The Beehive’s unique charm and energy.
Logo Development
Over 40 logotypes were initially sketched. From there, 15 were refined into cleaner sketches, and 3 were identified as finalists.
Final Logo & Color Palette
The color palette for The Beehive draws inspiration from the natural vibrancy of bees and their environment — symbolizing energy, community, and craftsmanship. The combination of yellow, deep red, and black creates a bold, high-contrast identity that captures attention while maintaining warmth and a sense of familiarity.
Bee Yellow
C: 0 M: 0 Y: 100 K: 0
R: 225 G: 242 B: 0
Represents vitality, optimism, and the core identity of the hive.Honeycomb Red
C: 15 M: 100 Y: 90 K: 10
R: 190 G: 30 B: 45
Adds a sense of richness and depth, evoking the warmth of honey and community.Hive Black
C: 0 M: 0 Y: 0 K: 100
R: 35 G: 31 B: 32
Provides balance and sophistication, grounding the design with a strong visual foundation.
