TESTOSTERONE TONIC
Role: Brand Designer, Visual Designer
Project Overview:
Testosterone Tonic is a conceptual cocktail brand created for a propaganda-inspired design project. The brand uses bold, satirical visuals across eight flavors, each representing a different stereotype of toxic masculinity. The project explores how humor and visual design can challenge social norms while creating a cohesive, engaging brand experience.
Skills:
Brand identity development · Packaging design · Visual storytelling · Conceptual ideation
Takeaways:
This project demonstrates how design can combine satire, storytelling, and branding to provoke thought, spark conversation, and engage an audience through a visually striking campaign.
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Brand Line
The product line expands the concept by turning different traits of toxic masculinity into distinct “flavors,” using satire to critique how marketing exploits insecurity and ego.
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Typography
Cinder Regular gives a structured, industrial feel, reflecting rigid masculine ideals, while Cinder Italic adds sleek contrast, symbolizing performance and vanity. Omnes Light softens the tone, highlighting the brand’s satirical nature.
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Color Palette
Earthy tones, industrial metals, and bruised hues convey toughness and grit. Red and muted yellow accents reflect energy and ego, while darker shades ground the design, creating a bold, tense harmony that mirrors confidence and toxicity.
