CREATE

Project Summary


March 1st - May 21st 2024 
Visual Designer

Created a grayscale booklet merging Michael Rock’s “Fuck Content” (2009) and “Designer as Author” (1996) into a unified design. By experimenting with typography and pushing font manipulation to its limits, I explored the tension between form and content, crafting a visually dynamic narrative that challenges traditional design conventions.

Full Booklet

Hello, World!

The process began with deconstructing the texts, isolating key phrases, and reinterpreting them through bold typographic treatments. I pushed font manipulation to its extremes — stretching, distorting, and layering type to create visual tension. By embracing abstraction and unconventional layouts, the booklet transforms the reading experience into a dynamic exploration of form, challenging traditional notions of content and authorship.

PROCESS

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The Beehive Lounge Rebrand

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ZHU Album Design