CREATE
Project Summary
March 1st - May 21st 2024
Visual Designer
Created a grayscale booklet merging Michael Rock’s “Fuck Content” (2009) and “Designer as Author” (1996) into a unified design. By experimenting with typography and pushing font manipulation to its limits, I explored the tension between form and content, crafting a visually dynamic narrative that challenges traditional design conventions.
Full Booklet
Hello, World!
The process began with deconstructing the texts, isolating key phrases, and reinterpreting them through bold typographic treatments. I pushed font manipulation to its extremes — stretching, distorting, and layering type to create visual tension. By embracing abstraction and unconventional layouts, the booklet transforms the reading experience into a dynamic exploration of form, challenging traditional notions of content and authorship.