Nike x ASPCA — Concept Campaign
Nike x ASPCA is a conceptual collaboration that explores how performance-driven design can support animal welfare. The project reimagines a Nike sneaker designed specifically for dog walkers — people whose daily movement directly contributes to care, rescue, and companionship.
The goal was to create a product and visual system that feels authentic to Nike’s bold design language while honoring ASPCA’s mission through subtle, intentional details.
Nike x ASPCA — Walk With Purpose
Project Type: Conceptual Brand Collaboration
Role: Art Direction, Visual Designer, Brand Designer
Tools: Adobe Suite, 3D Mockups, Adobe Firefly
Focus: Brand Identity, Product Design, Visual Storytelling